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Marketing Degree

Good marketing gives a company a positive image in the marketplace.

A marketing degree prepares students for a career in business. [©Jupiter Images, 2010]
©Jupiter Images, 2010
A marketing degree prepares students for a career in business.

Marketing Degree

A marketing degree offers professionals job opportunities in all areas of business. Employers like the problem-solving skills, computer expertise, communication skills and business knowledge marketing majors bring to the company. Marketers form the public image of a company and are responsible for filling the needs of consumers.

Basics of the Degree

A marketing degree prepares a business professional to create an environment supported by market research and aimed toward meeting a target market's needs. Marketing involves researching to learn about customer needs and product development, learning to communicate to successfully deliver products and services to current and potential customers, learning where to market products and what their prices should be and knowing how to market in different countries.

A student earning their degree in marketing will study a wide array of concepts. These include mathematics, statistics, business courses and plenty of human behavioral and liberal arts classes.

According to the Bureau of Labor Statistics, the demand for marketing professionals is not as dependent on the economy as some fields, because marketing is so important to a company's health and makes up a large part of its budget.

Undergraduate vs. Graduate Level

A businessperson hoping to work in marketing should have at least a bachelor's degree in marketing and preferably a master of business administration (MBA).

A bachelor's degree in marketing takes four years to complete and opens up management-level job opportunities in marketing, sales, retail merchandising, promotions, market research and many other areas. There are many ways a BA holder can break into the field, such as working as a research assistant, trainee or marketing interviewer.

An MBA in marketing programs is designed for professionals who already work in marketing, advertising or public relations, or who want to change careers or augment their knowledge in the filed. Most private sector firms require at least an MBA in marketing.

Training and Education Involved

A bachelor's degree in marketing may be obtained at most four-year colleges and universities. There are also many online universities offering degrees in marketing. The University of Phoenix is one school that offers a bachelor's of science in business with a concentration in marketing. Their program focuses on sales management, buying behavior, advertising, marketing research and international marketing. Walden University is another example. Their BS in marketing communications aims to teach those desiring a career in marketing, advertising or a related field involving skills such as communication, effectiveness in corporate settings and successful use of technology in marketing.

Those seeking an MBA in marketing must already possess a bachelor's degree as well as business experience. There are many graduate schools offering MBA programs, and with a little research, a professional can find the one that best suits their needs. There are also schools that offer both classroom and distance education classes. Boston University offers a two-year master of science in international marketing management that provides students with the opportunity to take classes directly from partnering universities around the globe. Graduates will be prepared to succeed in a highly competitive, international marketing field.

Career Opportunities

There are many career opportunities available to a person with a degree in marketing; a marketing degree can be applied to nearly every field. A few types of companies that marketing majors might work for include advertising agencies, corporate marketing, public relations firms, special interest groups and retail businesses.

There are some specializations within the field, too. Marketing managers work to determine market demand, direct promotional efforts and figure out where to place products and how much to charge for them. Advertising managers can focus on either the business or creative side of the field and create ads or media presentations. Public relations managers are in charge of maintaining a good image of the company.

Marketing jobs are expected to grow at an average rate, but job growth will be stimulated by intense domestic and global competition in products and services and increasing activity in media and advertising. In addition, firms are beginning to look toward contractors or freelancers to fulfill some needs, meaning that full-time positions are even more competitive.

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